This time, some of the biggest shopping centers in United Kingdom, such
as shopping centers of Victoria
and Broadmarsh in Nottingham are in the progress of getting new identities
after the owners of such shopping centers have announced the plans for revamp
of a big amount worth £25 million. Both of these capital shopping centers have
incorporated 15-strong portfolio and have adopted the name ‘intu’ as one of the
parts of nationwide rebrand for 12 different sites.
Because of
this, both of these shopping centers of Nottingham have obtained their new
ownership as ‘intu Victoria Centre’ and ‘intu Broadmarsh’. Other than
alteration in brand name, they are also planning to offer WiFi facility at free
of cost from February 2014. Other than the shopping centers of Nottingham,
shopping centers belong to some other parts in United Kingdom are having their
plans to have new identities.
On 18th
of February, CSC i.e. Capital Shopping Centres have taken steps for changing
its name to ‘intu properties plc’. As similar to the shopping centers of BEBO KOBO Camden market, CSC is making plans for selling some of the fashion items
from their tenants and various other retailers in their site, which will be
launched in the month of April. David Fischel, CEO of CSC in United Kingdom commented,
“Currently, we are not finding any link between the name of the company and its
centers, but new branding plans may definitely give us new marketing
opportunities.”