Nike thinks of environment: launches eco-friendly shoes out of trash

Seeing that the environment is at stake, the famous businesses are now going on to the idea of green marketing all over the world. Recently the well-known sports gear manufacturers, Nike is designing its environmentally correct shoes naming it Air Jordan XX3, its very first “green shoe”. Why should we say only athletes could wear them? Any billionaire businessman in London or a person going for an outing with his family can wear them too. Point if I’m wrong.  Nike is very at a flaunting stage of its sneaker for being the first to be initiated as a product that would help in waste reduction and environmental friendly materials to be involved. The company claims to use minor amount of adhesives and glue, only that are considered to be environment friendly.

“Nike has launched their new campaign called “Better World”, showing Nike’s leadership through its products, environmental initiatives, new technology, and its impact on sports and the world today.  The video features some of history’s greatest athletes and actual best athletes in the World like Lance Armstrong, Kobe Bryan, Michael Jordan and more.” find out more at NikeBetterWorld.com.

Tinker Hatfield, vice president of Nikes innovative design and special projects says, “Within six months, you’ll see other [basketball shoe] companies following our lead” The Nike trash talk is a basketball shoe given shape from manufacturing waste has been released by Nike. The same has been modeled after phoenix suns guard Steve Nash shoe meeting Nikes design standards. This environmental business states: Upper part of the shoe contains zigzag stitches putting together leather and synthetic leather from factory floor waste. Mid-sole uses ground-scrap foam. Also the packaging of the shoe is being done with fully recyclable cardboard box. So don’t think you would harm the environment with the use of sport shoes (that if you do worry).