Wednesday, May 28, 2014

7D Experience at Thika Road Mall Cinema

Have you ever imagined viewing a horror clip where a snake bites the leg of the movie character and suddenly you feel that your leg being grabbed and you cannot move legs. You feel a sudden whoosh of bats passing above you, the plants in the sea tickling your legs and you can see air bubbles in the cinema which synchronizes events in the film. Well there is a new cinema marketing its 7D features in town. The Thika Road Mall located which is the shopping center in Nairobi Kenya apparently has a 7D cinema, how cool is that? It has explained that this cinema is a renovation of of 3D cinemas with environmental effects added to the films. As the viewer watches the movie they feel physical effects as they are in the movie such as water sprays, smoke, wind, legs being tickled and smell of fragrance.

The seats in the cinema are specifically made to make you feel like your next destination is wonderland and your   told to fasten seat belts and hold bars found on each arm. The seats swerve sideways, move back to front then up and down, the faster they move the more exciting it is,  others might feel a sudden rush,  the experience would be depends  on the movie being watched. The cinema first lets you watch a clip which has water spray features and you will definitely get wet. The cinema targets hundreds of shoppers who visit the mall on daily basis. Read more at here..

Technology being expensive and of course a fortune was spent to set up the cinema, it would be extremely expensive to showcase a whole movie with all the effects being felt. They have only designed 15 minute short clips that make you feel the thrilling effects. It will cost you Ksh350 per to view the video clips using 7D glasses. Even though its just 15 minutes the experience is worth and people keep talking about it. Since its launch the cinema has become popular within the Nairobi city with everybody wanting to experience the 7D as most people have only experience 3D. The cinema hope to attract more people to the cinema and also hope those who visit the place spread the word about it.

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