Retail as 3rd Space in Shopping Centre Marketing

A latest style among retail customers entails the new idea of retail as the third space. A survey by JWT states shoppers can locate anything they like online, including news services and products. In addition, storekeepers will need to work an extra mile to make their recognition known. In today’s customers continue to discriminate and value-oriented; competition is stiff and will need exceptional customer relation and more creativity in marketing. Displays and products may still have a chance in business market, but a “third space” and expertise involves a lot. 

The popular brands have been implemented the third space idea, financers being Starbucks. Good lighting and comfortable chairs and their favorite drinks. Mec OR Mountain tools a wall to climb, shoes for hike and tents. Apple products allows clients to test a varieties of brands, good environment, good organization and help assistance from genius Bar, attend a variety of marketplaces workshops, and youth activities in the camp.

With assistance from Apple team, and Steve Jobs idea OF “DREAM BIGGER” Disney is upgrading its stores as Imagination. Jim fielding, Disney Stores president stated, “the world doesn’t need another place to sell Disney merchandise-this will only work if it’s an experience! For instance, theatres will allow children to watch film clips of their own selection, participate in karaoke contests or chat live with Disney Channel stars via satellite. Computer chips embedded in packaging will activate hidden features. Walk by a “magic mirror” while holding a princess tiara, and Cinderella might appear and say something to you.”

As for not so popular products, might choose cook culture in Victoria, BC. It has the best kitchen cutleryin ongoing demonstrations and cooking lesson that has weekly classes led by top chefs. Who have awesome deals.

According to the reports highlighted by JWT, “With more people buying online and downloading digital versions of physical goods, shopping is becoming as much about experiences, unique environments and customer service as it is about the merchandise-thus the idea of the third space.”